by Vince DeRose | January 18, 2021 | Blog


Transformation in a Time
of Significant Change

 Refocusing on our Superpowers to deliver unprecedented value.

Our industry is changing. It is in our DNA to understand developing trends and altering market forces to provide potential paths forward for our customers and business partners.

The landscape of the enterprise technology marketplace has experienced significant and lasting change driven by mergers, acquisitions and private financing. Many small and medium-sized solutions providers have been acquired or squeezed out as national and super regional organizations have flexed their muscles. These large organizations are helping to create a market that has been skewed to be more and more focused on price. Put another way, technology hardware has become hyper-commoditized.

For 30 years, PEAK Resources has earned a reputation as a highly professional value added technology reseller that is wholly committed to customer success. Throughout these three decades, our business has evolved and changed relative to the basket of goods and services we’ve provided, but we have been incredibly stubborn and unwavering in our focus on doing the right thing to serve each of our individual customers.

As we move into 2021, we are doubling down on the “Value” in Value Added Reseller. More importantly, we will be focusing on the power of our people, expertise and experience. We will be focusing on the difference we make as business partners and engaged consultants who make human connections and deliver at any time of the day or night. We are not, and do not want to be, a line card VAR.

This next phase at PEAK begins with laying out clear priorities. As such, we have developed and implemented a new framework designed to discover, clarify and then rally around our inherent organizational superpowers. We call this framework, Authoritative Excellence, and it will impact and evolve our business model in a myriad of ways, including: team education and certifications; products, services and solutions offered; and finally, business partnerships.

While extremely challenging, the events of 2020 have forced all of us to re-think who we are, what we want to be and how we want to show up in the world. I have always wanted to make a difference. As CEO of PEAK Resources, I am incredibly proud that we never leave a client with a problem and we will go beyond to always make sure every client is satisfied and that the solution is delivered, implemented and integrated to the client’s satisfaction. Our connection with each client is special and honored. We are fully focused on developing deeper and more meaningful relationships where we bring exceptional value.

Learn more about Authoritative Excellence



Vince DeRose is the president and CEO of PEAK Resources. He was one of the original founders of the company in 1991 and was named President in 1996 and CEO in 1998.

Vince sets the tone as PEAK’s visionary, and engages daily with business partners, customers and PEAK team members.  While typically focused on strategy and customer-facing execution, he also devotes significant energy to managing internal growth and operational transformation.

As a huge advocate of the power of the ecosystem, Vince has extensive experience with channel programs and execution as well as end-user transaction structure, financing and negotiations. He has a broad range of technology experience in various industries including healthcare, finance, manufacturing and state and local government.

Vince’s experience also includes 9-years on the IBM North America Business Partner Advisory Council, several years on IBM’s Power Advisory Council and as a charter member of VMware’s Partner Advisory Council.

Vince DeRose

Vince DeRose

President and CEO